Sector initiative
Fast-moving consumer goods
Distributors sell everything they can carry and are capped by cash, not demand. Every order they cannot fund is the manufacturer’s revenue too, and it appears nowhere in the manufacturer’s receivables.
This sector is mostly distributors
FMCG runs on a distribution network buying stock, in high volume and short cycles. The distributors ARE the network, and they are the ones capital-constrained.
And the other side
Supply side exists (packaging, ingredients and logistics suppliers) and is smaller in count than the distribution base.
If you are the anchor here
A program in this sector usually starts on the side named above, because that is where the constraint binds hardest and the proof arrives fastest. It rarely stays there.